Kamis, 03 Mei 2012

[A366.Ebook] Ebook Be Stupid: For Successful Living, by Renzo Rosso

Ebook Be Stupid: For Successful Living, by Renzo Rosso

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Be Stupid: For Successful Living, by Renzo Rosso

Be Stupid: For Successful Living, by Renzo Rosso



Be Stupid: For Successful Living, by Renzo Rosso

Ebook Be Stupid: For Successful Living, by Renzo Rosso

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Be Stupid: For Successful Living, by Renzo Rosso

Diesel’s Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso’s manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.�

  • Sales Rank: #701101 in Books
  • Published on: 2011-09-13
  • Released on: 2011-09-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.41" h x .63" w x 5.53" l, .60 pounds
  • Binding: Paperback
  • 192 pages

About the Author
Renzo Rosso is the founder of Diesel, the Italian-based international lifestyle brand with more than 5,000 points of sale and more than 400 mono-brand stores in over 80 countries. Diesel produces no less than 3,000 new products each season; over the years, it re-invented distribution, e-commerce, events, and advertising, winning many prestigious international awards. Today, Renzo Rosso is president of the holding Only the Brave, which incorporates many brands from streetwear to pret-�-porter.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Im dumbfounded... A great book by what I consider now a great Personality
By AC
I don't really like reading all that much, so for a book to strike me it has to be just incredibly interesting and has to strike me. This book just made my day... I was in a Diesel shop and why my wife did some shopping I saw the book and sat down and read for a while, to my amaze I couldn't stop reading it and was so emerged I ended up buying it from the diesel shop, who would have known that going to the Diesel shop would get me probably one of the coolest books I could ever read in my whole entire life. I guess one does have to BE STUPID... Txs Renzo...

1 of 1 people found the following review helpful.
recommened to new entapaours
By D J E
Very interesting story about a man who did not know the word no, or you can't. It just shows you that you can do anything you put your mind to do

1 of 1 people found the following review helpful.
can't wait to be stupid
By Fernando J. Padilla
It's a really nice book, easy to read and with nice photos. It gives me a lot of ideas of how to be stupid :)

See all 10 customer reviews...

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